Gold Medal Ales are produced monthly in recognition of some of the 'greats' of history.
This month's story :-

Captain Webb, a Merchant Navy officer from Dawley in Shropshire fully immersed himself in the sea, both as a brave rescuer and as the first cross channel swimmer. His first attempt was thwarted by strong currents, but on August 24th 1875 he dived in again at Dover to emerge 22 hours later at Calais. Afterwards he did exhibition swims and stunts until eight years later he died swimming the Niagara Falls rapids. This brave man is probably best remembered for featuring on Captain Webb match boxes.